Imagery
Guidelines for photography, illustration, and visual content that represents the Snyder brand.
Photography Style
Our photography is authentic, professional, and human-centered. We show real people doing real work, not staged stock imagery.
Authentic
Real moments over posed shots. Candid expressions over forced smiles. Our imagery should feel genuine and relatable.
Professional
High quality composition and lighting. Clean backgrounds without clutter. Respectful and appropriate representation.
Diverse
Representing the diversity of our users and team. Different ages, backgrounds, and abilities working together.
Warm
Natural, warm lighting. Avoid harsh shadows or overly cool tones. Images should feel inviting and approachable.
Image Treatment
Do
- Use natural, warm lighting
- Keep subjects in focus
- Allow breathing room
- Show genuine expressions
- Use consistent color grading
Don't
- Over-saturate or over-process
- Use heavy filters
- Crop faces awkwardly
- Use obviously staged poses
- Mix inconsistent styles
Illustration Style
Illustrations complement our photography by visualizing abstract concepts and adding personality to the brand.
Line Weight
Consistent 2px stroke weight for a clean, modern look.
Corner Radius
Rounded corners (8-12px) for a friendly, approachable feel.
Color Usage
Use brand colors with reduced opacity fills for depth.
Geometric Base
Build from simple geometric shapes for clarity and consistency.
Image Formats
Photography
- Web: WebP with JPEG fallback
- Quality: 80-85%
- Max width: 2400px
- Aspect ratios: 16:9, 4:3, 1:1
Illustrations
- Format: SVG preferred
- Fallback: PNG with transparency
- Optimization: SVGO for SVGs
- Resolution: 2x for retina
Icons
- Format: SVG only
- Viewbox: 24 × 24
- Stroke: 1.5px
- Color: currentColor